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Resources

Learn the system before you automate it

Guides, playbooks, and frameworks that help small marketing teams get more out of Vela — and more out of the hours they put into their campaigns.

Browse by topic

Pick the part of the workflow you want to learn. Every section is short, practical, and updated as the product changes.

Getting started

Set up your workspace, connect your channels, and ship your first campaign in under an hour.

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Strategy & planning

Frameworks, planning templates, and playbooks for Australian SMB marketing teams.

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Growth & analytics

Measure what matters and turn engagement, reach, and conversion into better decisions.

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Workflow & integrations

Connect Canva, push content to Meta and Google, and build approval flows that actually stick.

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AI prompting playbook

Prompt patterns that consistently produce on-brand copy, hooks, and ad variations.

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Brand voice & memory

Train Vela on your brand guidelines so every output sounds like you, not a generic AI.

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Featured reading

The pieces worth your time first. Hand-picked from the resource library each month.

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Getting started

The 30-minute Vela launch plan

Connect Instagram and Facebook, drop in your first brief, and walk away with a week of scheduled posts.

Drafting
Strategy

How to brief Vela like a senior strategist

Five inputs that separate generic output from content that sounds like an actual person wrote it.

Drafting
Analytics

Reading the engagement panel without lying to yourself

Why likes aren't leads, what save-rates really mean, and the metrics that survive audit.

Drafting
Planning

A monthly content cadence that fits a 2-person team

A repeatable rhythm for solo founders and small teams who still want full-channel coverage.

Drafting
Workflow

Designing an approval gate clients don't hate

The exact notification copy, role split, and timing that cut agency approval cycles in half.

Drafting
Brand voice

From a mess of docs to a brand Vela actually remembers

How to compress your tone, vocabulary, and positioning into structured brand memory.

Drafting

Industry playbooks

Pre-built content rhythms for the kinds of businesses Vela was designed for.

Hospitality
Local café weekly playbook
Retail
Boutique seasonal campaign flow
Trades
Service-area trust-building sequence
Health & wellness
Compliance-aware social calendar
Professional services
Authority content without fluff
Real estate
Listing launch to settled-client nurture

Stuck on something specific?

The Help Center has short, focused answers to practical questions — usually you'll find what you need in under two minutes.

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