Building the future of marketing AI for Australia
Vela was born from a simple frustration: small businesses deserve world-class marketing tools, but most platforms are built for enterprise budgets, not the people actually building something from the ground up.
It started with my mum.
A great business deserves great marketing — no matter its size. That belief is the reason Vela exists.
— Saad, Founder of Vela
She'd built her small business from the ground up — brilliant at what she did, but exhausted by the constant demand for content, campaigns, and visibility. Every agency quoted prices built for companies ten times her size.
Every tool she tried was designed somewhere else, for someone else — built for huge budgets, not real businesses. Generic output, confusing workflows, and not a single feature that understood her market, her voice, or her customers.
So we built Vela: a platform that learns your brand, understands your market, and gives small businesses the same firepower as brands a hundred times their size — without the agency price tag, without the complexity, and without the output that sounds like it was written for no one in particular.
We're still building. We're still learning. And we're still driven by the same thing that started all of this.
That's why we're building Vela — and why you can be part of it from day one.
Join the waitlistWhat we believe
The principles that guide every decision we make.
Customer Obsessed
We exist to make Australian marketers' lives easier. Every feature we build starts with a customer problem.
Move Fast
Speed is a feature. We ship weekly, iterate based on feedback, and never let perfect be the enemy of good.
Trust & Transparency
Your data is yours. We don't train on your content, sell your data, or hide behind opaque AI decisions.
Local First
Australian businesses have unique needs. We optimise for local timezones, compliance, and cultural nuance.